Marketing Manager

As Marketing Manager at The Dylan Amsterdam, you bring our brand identity to life and ensure a consistent and distinctive brand experience, both online and offline. Through inspiring content, conversion-focused campaigns, optimized websites and strong partnerships, you increase our visibility, create commercial opportunities and ensure these are leveraged to their full potential.

At the same time, you keep a close eye on the day-to-day marketing and communication activities. You monitor the progress and quality of PR, photoshoots, websites, social media and email marketing, make adjustments where necessary and ensure that new opportunities and requests are addressed in a timely manner.

You work closely with the Director of Sales & Marketing and are an important second point of contact within the department. Together, you monitor the quality, progress and priorities of the department. In the absence of the Director of Sales & Marketing, you take the lead in the day-to-day management of the department, ensuring continuity within a dynamic organization where agility and ownership are essential.

Located on the Keizersgracht, in the heart of Amsterdam’s Nine Streets, lies the best-kept secret of Amsterdam: The Dylan Amsterdam. A 5-star boutique hotel where genuine and personal service is at the heart of everything we do, creating unforgettable experiences for our guests. Set in a historic setting, the hotel features 41 unique rooms, 4 event spaces and two restaurants: Bar Brasserie OCCO and two-Michelin-starred Restaurant Vinkeles.

In this versatile role, you will combine strategic marketing, commercial insight and operational coordination. You will have the opportunity to help shape the continued development of The Dylan Amsterdam while remaining closely involved in the day-to-day dynamics of the hotel.

Responsibilities – Marketing & PR:

• Strengthen the positioning of The Dylan and our restaurants on both a national and international level.
• Strategically identify, reach and engage the right target audiences at different stages of the marketing funnel.
• Manage, maintain and optimize all online channels, including websites, social media and external platforms.
• Analyze and maximize online performance to improve conversion and visibility.
• Initiate, launch and evaluate creative marketing projects and campaigns.
• Coordinate press requests, press visits and media collaborations in cooperation with the Director of Sales & Marketing and our international PR agency.
• Maintain close contact with our external marketing agency and (international) partners.
• Safeguard quality, brand consistency and tone of voice across all communications, including social media, email marketing campaigns and printed materials.
• Monitor marketing results and KPIs and contribute to the annual Sales & Marketing Plan.

Responsibilities – Commercial

• Represent The Dylan Amsterdam during relevant sales and marketing activities.
• Contribute to joint commercial projects, such as relationship events, sales blitzes and targeted acquisition activities.
• Welcome business contacts and provide hotel tours when required within the department.
• Optimize CRM within the organization to strengthen B2B and B2C communication and commercial relationships.

Do you recognize yourself in the following?

• You have graduated from a Hotel Management School or another relevant educational program.
• You have HBO-level working and thinking capabilities.
• You have 2–5 years of relevant marketing experience within hospitality, luxury or a comparable environment. Experience within the hotel industry is a strong advantage.
• You work well as part of a team and know how to inspire colleagues both within and outside the Sales & Marketing department with your ideas.
• You have an affinity with developments in the digital landscape and luxury hospitality.
• Excellent command of both Dutch and English is required.
• You have good knowledge of Microsoft Office programs.
• You are well organized and enjoy working with a structured schedule to make the most of your time.
• Knowledge of Google Analytics, Digital Ads, WordPress, Webflow and Adobe Creative Cloud is a plus.

At The Dylan, we believe that growth and enjoyment at work go hand in hand. That is why we offer you, among other things:

• Travel allowance from 5 kilometers.
• From your first day of employment, a Swapfiets will be ready for you. This is fully covered for one year.
• Delicious, freshly prepared staff meals.
• Discounts on insurance and gym memberships.
• Attention to health and wellbeing.
• Extensive masterclasses where you can learn from the expertise of our various departments.
• Training based on your personal development needs.
• A hotel stay and dinner at Bar Brasserie OCCO after successfully completing your probationary period.
• Discounts at The Dylan’s restaurants: two-Michelin-starred Restaurant Vinkeles, Bar Brasserie OCCO and High Wine.
• Discounts on your bar and restaurant bill at partner hotels in Amsterdam with the F&B Discount Card.
• Staff rates at The Leading Hotels of the World worldwide.
• Fun events, including:
  • Two staff parties per year.
  • Various outings with your department.
  • And plenty of spontaneous drinks!

Will you be our new colleague?
Send your CV and motivation via the link on this website or to hr@dylanamsterdam.com addressed to Simone van Hunnik.